Want Want China Holdings Ltd. came in 3rd place as winners of the 2019 “Best Taiwan Global Brands” were revealed on Oct 24th. Estimated at US$937 million in brand value, Want Want has not only won the award for 11 consecutive years but also made top 3 on the list for 6 years in a row.
Celebrating more than 3 decades in the business, Want Want has become a Taiwanese household name that had its start in the food industry but has now grown across the media, finance, hospitality, and even the medical industry. When asked about plans on how to sustain its prestigious brand value into the future, a spokesman for the conglomerate said that, besides pushing on product innovation, they will implement the “Better Access, Broader Reach” distribution strategy in the Southeast Asian market, with the ambition of bringing Want Want Foods to the global arena. Meanwhile, they will carry on their efforts in ensuring food safety and bringing safe quality foods to their consumers. With perseverance, Want Want is dedicated to corporate social responsibility while carrying forward Want Want’s brand value.
The “Best Taiwan Global Brands” survey, conducted by the prestigious brand valuation institute Interbrand under commission of Taiwan’s Ministry of Economic Affairs, is an annual survey and ranking of local brands based on 10 valuation indicators including a company’s financial performance, corporate development, whether its future direction falls in line with global trends, and more.
Ever since the first “Top 20 Brands” winners were named, the annual report has seen a shift in company selection, with early winners coming mostly from the ICT (information and communication technology) industry and today’s nominees expanding into a balanced selection of health and tech companies, showing greater industry diversity. The Top 20 Brands of 2019 boast a collected US$9.59 billion in brand value, or NT$276.9 billion, which is a 0.7% bump compared to the previous year.
